The logo stands for "Bloom" an Espresso Bar Concept. 
"Bloom" or blooming is a process in brewing coffee, where you add water and C02-gasses escapes, which leads to the coffee reaching its full potential in taste and aroma. 
That's why the logo has two drops of water in it. 
To visualise the "B" for "Bloom" and the process itself.

This video is my very first motion graphics project.
Its a looping digital sales poster which is supposed to be on display on screens in the espresso bar.
remember to turn up the volume!